Privacy Policy

This Privacy Policy describes how we collect, use, and protect your personal information when you visit or make a purchase from CheerfulMia Studio (“we”, “us”, or “our”).

We are committed to complying with the EU General Data Protection Regulation (GDPR), the UK GDPR, and other applicable privacy laws.

1. Information We Collect

We collect the following types of data:

1.1 Personal Information

When you make a purchase or attempt to make a purchase, we may collect:

  • Name

  • Email address

  • Shipping address

  • Billing address

  • Phone number (optional)

  • Payment information (processed securely by Shopify/PayPal)

1.2 Automatically Collected Information

When you browse our website:

  • IP address

  • Device information

  • Browser type

  • Cookies

  • Browsing behavior

  • Pages viewed

  • Referring URLs

This data is collected by Shopify’s automated tools.

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders

  • Provide customer support

  • Communicate with you

  • Improve our website

  • Detect potential fraud

  • Comply with legal obligations

  • Send marketing emails (only with your consent)

3. Sharing Your Information

We share your information only with trusted partners necessary for operating our store:

  • Shopify (website hosting & order processing)

  • Payment processors (PayPal, credit card services)

  • Logistics partners (shipping carriers)

  • Analytics providers (Shopify analytics & cookies)

We do not sell or rent your personal data.

4. Legal Basis Under GDPR

We process your data under these lawful bases:

  • Contract performance (fulfilling your order)

  • Legitimate interests (fraud prevention, website improvement)

  • Consent (email marketing, cookies)

  • Legal obligation (tax & compliance)

5. Your GDPR Rights

EU/EEA customers have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent at any time

To exercise your rights, contact:
📩 jay123_2588@outlook.com

6. Data Retention

We retain your information only as long as necessary:

  • Orders: 6–10 years (legal requirement)

  • Cookies: based on your browser settings

  • Marketing emails: until you unsubscribe

7. Cookies

We use cookies to:

  • Improve website performance

  • Enable essential store functions

  • Provide analytics

  • Personalize experience

You can manage cookie preferences via our Cookie Banner or your browser settings.

8. International Transfers

Your data may be transferred to servers outside the EU, such as:

  • Shopify servers (Canada/USA)

  • Email or analytics providers

All transfers follow GDPR-compliant safeguards (Standard Contractual Clauses).

9. Third-Party Links

Our website may contain links to third-party sites.
We are not responsible for their content or privacy practices.

10. Changes to This Policy

We may update this policy from time to time.
The latest version will always be available on our website.

11. Contact Us

For questions about this Privacy Policy or GDPR rights:

CheerfulMia Studio
Owner: Mia Chen
Email: jay123_2588@outlook.com
Address:
2nd Floor, No. 69/70 Gongye Road,
Weihong Community, Ronggui Street,
Shunde District, Foshan, Guangdong, China